Competitive Positioning

Mosser vs the Comp Set

SF · active inventory · cross-cohort scorecard

Where Mosser stacks up against the 7 tracked SF competitor operators. Win/loss signal comes from three angles: asking-rent positioning, achieved-rent positioning (post-negotiation), and velocity (days on market). Drill-down by operator and neighborhood underneath.

01 / Scorecard · by bed bucket

Asking, achieved, and velocity vs comp set

v_competitive_position_scorecard

Asking vs comp-set median rent

Mosser average asking compared to competitor median — same bed cohort

CohortMosser ActiveMosser AskingMosser DOMMosser Achieved (T30)Realization ΔComp ActiveComp MedianComp DOMAsking vs MedianAchieved vs MedianVelocity
Studio9$2,06279.3$2,115-1.1%56$2,0906.6-$28$25losing
1BR2$3,545128.5$3,9620%45$3,7956.4-$250$167losing
2BR$4,695-0.4%23$5,5956.8-$900
3BR4$5,8737.0
Other1$2,59563.0$4,0450%
02 / By operator

Where each comp lives in the pricing spectrum

SF active inventory · by operator × bed

Active competitor listings by operator

Total units across bed cohorts in SF active inventory

OperatorCohortUnitsAvg RentMedian RentAvg DOM
2B Living2BR2$5,050$5,0506.0
2B Living3BR1$6,750$6,7508.0
Brick + Timber1BR19$4,162$4,1756.7
Brick + Timber2BR11$6,276$5,7756.4
Brick + Timber3BR1$7,975$7,9754.0
Brick + TimberStudio22$2,485$2,1856.4
Gaetani Real Estate1BR8$3,783$3,6954.9
Gaetani Real Estate2BR2$5,495$5,4955.5
Gaetani Real EstateStudio6$2,183$2,3453.5
Mosser Living1BR1$3,595$3,5958.0
Mosser LivingStudio7$2,074$1,9955.7
Parkmerced1BR2$2,695$2,6958.0
Parkmerced2BR2$3,230$3,2308.0
Parkmerced3BR2$4,495$4,4958.0
RentSFNowStudio12$1,783$1,7707.7
Rentals Inc.1BR8$3,758$3,6956.9
Rentals Inc.2BR3$5,062$4,6957.7
Rentals Inc.Studio16$2,229$2,2457.1
Trinity SF1BR8$3,399$3,3556.4
Trinity SF2BR3$4,462$4,5958.0
03 / By neighborhood

Where Mosser overlaps with the comp set geographically

competitor count + median rent + Mosser's local asking

Inventory overlap by neighborhood

Competitor units vs Mosser active marketed — top overlap markets

NeighborhoodCompetitor UnitsComp MedianMosser UnitsMosser Avg Asking
Tenderloin10$1,7201$1,995
SoMa7$3,393
Lake Merced6$3,230
Civic Center4$3,694
Nob Hill1$1,695
NoPa / Hayes1$3,495
Tenderloin / Lower Nob1$2,345
Drill-Through

Competitor active · Studio

56 active competitor listings

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OperatorAddressUnitNeighborhoodBedsSqFtRentDOM
Gaetani Real Estate1226 Grant Avenue29060$6758
Gaetani Real Estate743 Polk Street2050$8953
Rentals Inc.692 Bush St5050$1,1958
RentSFNow57 Taylor150Tenderloin0$1,4958
Rentals Inc.420 Ellis St2060$1,4958
Brick + Timber540 Leavenworth Street3030183$1,5908
Rentals Inc.690 Bush St3060$1,5958
RentSFNow57 Taylor306Tenderloin0$1,6458
RentSFNow57 Taylor330Tenderloin0$1,6458
Rentals Inc.422 Ellis St4040$1,6958
RentSFNow57 Taylor350Tenderloin0$1,6958
RentSFNow57 Taylor228Tenderloin0$1,6958
RentSFNow650 Ellis21Tenderloin0$1,7458
RentSFNow57 Taylor428Tenderloin0$1,7958
RentSFNow798 Post501Lower Nob Hill0$1,7958
Rentals Inc.422 Ellis St5040$1,7958
Rentals Inc.729 Ellis St5090$1,8458
RentSFNow798 Post301Lower Nob Hill0$1,8958
RentSFNow650 Ellis28Tenderloin0$1,8954
RentSFNow57 Taylor136Tenderloin0$1,8958
Brick + Timber925 Geary Street3100252$1,8958
Rentals Inc.729 Ellis St1020$1,9957
Brick + Timber925 Geary Street1020318$1,9958
Brick + Timber1050 Post Street420282$1,9954
Brick + Timber124 Mason Street4030262$2,0458
Brick + Timber540 Leavenworth Street2090303$2,0754
Brick + Timber1050 Post Street450414$2,0754
Brick + Timber434 Leavenworth Street3020330$2,0858
Rentals Inc.1051 Post St450$2,0954
Brick + Timber709 Geary Street4050314$2,1458
Brick + Timber434 Leavenworth Street404B0355$2,1458
Brick + Timber701 Taylor Street1020392$2,1754
RentSFNow735 O'Farrell2Tenderloin0$2,1958
Brick + Timber685 Geary Street3020290$2,1958
Gaetani Real Estate2888 - 16th Street040362$2,1953
Brick + Timber925 Geary Street4040304$2,2458
Brick + Timber601 O'Farrell Street3030540$2,2804
Rentals Inc.1532 Howard St1010$2,3952
Rentals Inc.980 Bush St4090$2,4957
Gaetani Real Estate1167 Bush St.6060$2,4953
Rentals Inc.1532 Howard St4020$2,4958
Rentals Inc.1532 Howard St5030$2,4958
Brick + Timber947 Bush Street3210347$2,5008
Brick + Timber947 Bush Street1100324$2,6254
Rentals Inc.980 Bush St2080$2,6957
Rentals Inc.980 Bush St2070$2,6957
Rentals Inc.156 Franklin St4060$2,7958
Brick + Timber600 Oak Street240420$3,0454
Brick + Timber530 Stockton Street1010275$3,0454
Gaetani Real Estate1364 Page Street0$3,1453
Brick + Timber1290 20th Avenue1010536$3,3958
Brick + Timber899 Green Street2010300$3,4758
Brick + Timber2600 Van Ness Avenue5040460$3,6458
Gaetani Real Estate1531 Francisco St.070550$3,6951
Rentals Inc.759 Green St757-2A0$3,8958
Brick + Timber1520 Gough Street3040387$3,9954