Competitive Positioning

Mosser vs the Comp Set

SF · active inventory · cross-cohort scorecard

Where Mosser stacks up against the 7 tracked SF competitor operators. Win/loss signal comes from three angles: asking-rent positioning, achieved-rent positioning (post-negotiation), and velocity (days on market). Drill-down by operator and neighborhood underneath.

01 / Scorecard · by bed bucket

Asking, achieved, and velocity vs comp set

v_competitive_position_scorecard

Asking vs comp-set median rent

Mosser average asking compared to competitor median — same bed cohort

CohortMosser ActiveMosser AskingMosser DOMMosser Achieved (T30)Realization ΔComp ActiveComp MedianComp DOMAsking vs MedianAchieved vs MedianVelocity
Studio9$2,06279.3$2,115-1.1%56$2,0906.6-$28$25losing
1BR2$3,545128.5$3,9620%45$3,7956.4-$250$167losing
2BR$4,695-0.4%23$5,5956.8-$900
3BR4$5,8737.0
Other1$2,59563.0$4,0450%
02 / By operator

Where each comp lives in the pricing spectrum

SF active inventory · by operator × bed

Active competitor listings by operator

Total units across bed cohorts in SF active inventory

OperatorCohortUnitsAvg RentMedian RentAvg DOM
2B Living2BR2$5,050$5,0506.0
2B Living3BR1$6,750$6,7508.0
Brick + Timber1BR19$4,162$4,1756.7
Brick + Timber2BR11$6,276$5,7756.4
Brick + Timber3BR1$7,975$7,9754.0
Brick + TimberStudio22$2,485$2,1856.4
Gaetani Real Estate1BR8$3,783$3,6954.9
Gaetani Real Estate2BR2$5,495$5,4955.5
Gaetani Real EstateStudio6$2,183$2,3453.5
Mosser Living1BR1$3,595$3,5958.0
Mosser LivingStudio7$2,074$1,9955.7
Parkmerced1BR2$2,695$2,6958.0
Parkmerced2BR2$3,230$3,2308.0
Parkmerced3BR2$4,495$4,4958.0
RentSFNowStudio12$1,783$1,7707.7
Rentals Inc.1BR8$3,758$3,6956.9
Rentals Inc.2BR3$5,062$4,6957.7
Rentals Inc.Studio16$2,229$2,2457.1
Trinity SF1BR8$3,399$3,3556.4
Trinity SF2BR3$4,462$4,5958.0
03 / By neighborhood

Where Mosser overlaps with the comp set geographically

competitor count + median rent + Mosser's local asking

Inventory overlap by neighborhood

Competitor units vs Mosser active marketed — top overlap markets

NeighborhoodCompetitor UnitsComp MedianMosser UnitsMosser Avg Asking
Tenderloin10$1,7201$1,995
SoMa7$3,393
Lake Merced6$3,230
Civic Center4$3,694
Nob Hill1$1,695
NoPa / Hayes1$3,495
Tenderloin / Lower Nob1$2,345
Drill-Through

Competitor active · 1BR

45 active competitor listings

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OperatorAddressUnitNeighborhoodBedsSqFtRentDOM
Gaetani Real Estate1571 Revere Avenue #12nd1760$2,6958
Rentals Inc.670 O'Farrell St341$2,6958
Parkmerced3711 19th AvenueLake Merced1776$2,6958
Parkmerced3711 19th AvenueLake Merced1695$2,6958
Brick + Timber685 Geary Street1021489$2,7958
Brick + Timber1020 Post Street3011540$3,1458
Trinity SF1188 Mission StreetSoMa1453$3,1508
Rentals Inc.930 Post St181$3,1954
Trinity SF1177 Market StreetCivic Center1500$3,2278
Brick + Timber1514 Geneva Avenue11646$3,2658
Trinity SF1188 Mission Street0410SoMa1444$3,2698
Rentals Inc.729 Ellis St4081$3,2957
Gaetani Real Estate435 Euclid Avenue161469$3,2953
Trinity SF1177 Market StreetCivic Center1422$3,3238
Trinity SF1188 Mission StreetSoMa1450$3,3868
Trinity SF1190 Mission Street1313SoMa1474$3,3932
Rentals Inc.812 Eddy St4051$3,4958
Gaetani Real Estate1125 Union Street071445$3,5958
Trinity SF33 8th StreetSoMa1600$3,6058
Gaetani Real Estate699 Arguello Blvd.1051700$3,6953
Gaetani Real Estate225 Lincoln Way3071$3,6953
Brick + Timber1260 Broadway Street1031471$3,7454
Gaetani Real Estate85 Heather Avenue81697$3,7953
Brick + Timber814 California Street11597$3,8008
Trinity SF33 8th Street0428SoMa1608$3,8421
Rentals Inc.1085 S Van Ness Ave2061$3,8958
Brick + Timber2898 Jackson Street1001470$3,9958
Brick + Timber2363 Van Ness Avenue2051482$4,0454
Brick + Timber1440 Sutter Street3041554$4,1008
Brick + Timber520 Buchanan Street171498$4,1456
Brick + Timber621 Stockton Street2031577$4,1758
Rentals Inc.759 Green St1E1$4,2958
Gaetani Real Estate940 Guerrero Street061520$4,2953
Rentals Inc.1330 Union St61$4,2954
Brick + Timber645 Stockton Street8071583$4,3454
Brick + Timber1340 Taylor Street1340-0091663$4,5858
Brick + Timber1472 Filbert Street5111506$4,5857
Brick + Timber1520 Gough Street2061368$4,5954
Brick + Timber1077 Ashbury Street1081C1400$4,6758
Brick + Timber355 Fulton Street3101615$4,6757
Brick + Timber814 California Street161596$4,7708
Brick + Timber1900 Washington Street11407$4,7958
Brick + Timber1425 Taylor Street404G21554$4,8454
Rentals Inc.759 Green St2D1$4,8958
Gaetani Real Estate1142A Montgomery Street1709$5,1958